Category: News by Dave Gauger

Filled with “must-read” local content targeting tightly focused demographic and geo-specific segments, non-daily newspapers are increasingly recognized by larger advertisers as worthy marketing vehicles. And from an investor’s perspective non-dailies demonstrated their capacity to weather the economic downturn primarily because […]

Does a newspaper’s web site actually add value when buying or selling? Like all horses in your stable it depends upon it’s capacity to plow new ground, to grow revenues and operating margins. Is your cyberspace product configured to contribute […]

Do you really own and control of your newspaper’s advertising files? Without a written policy you could lose control. Further, who “owns” the balance of the sales commission when your rep’s employment terminates, for whatever reason, with six months remaining on […]