Confidential Management of Print Media
Gauger Media Service, Inc. is a highly respected business intermediary specializing in professional valuation, merger, acquisition, divestiture and consulting services to sellers and buyers in the publishing industry throughout North America. The firm’s experience includes daily and non-daily newspapers, shoppers, magazines and niche publications.
Since founding this Northwest-based company in 1987 Dave Gauger has been committed to a unique approach to serving GMS clients. He believes a media broker should do more than just bring a buyer and seller together. Dave’s goal is to obtain maximum value for his clients through expert execution of a detailed transaction plan.
This means determining current market value, keeping in mind that a selling publisher is poorly served by consultants promising prices that extend beyond marketplace reality. Dave is in the publications marketplace daily with his fingers on the pulse of willing buyers and sellers. He’s experienced in “measuring” market strength and franchise value.
Once you know your company’s market value Dave forges a performance team by working closely with you and your accountant and attorney.
Know your options before entering into the most important transaction of your career. Attempting to negotiate a substantial part of your net worth alone is not prudent. If you’re a typical selling publisher you enter the fast-changing publications marketplace once or perhaps twice during your career, while large corporate buyers are backed by teams of highly experienced acquisitions experts. With Dave’s expertise on your side of the table, your interests are protected — you enjoy the benefits of a level playing field and expanded options.
Dave prepares a detailed offering memorandum which is the official selling document for your publishing business. Typically a GMS offering memorandum contains market and publication profiles, along with financial and personnel profiles. Also included is the “offering” which defines expected price and terms. Since today’s savvy buyers worship at the altar of cash flow Dave formats the financial profile in a way that acknowledges buyers’ interest in ROI. This means presenting a three to five-year financial history with carefully documented EBITDA (earnings before interest, taxes, depreciation, amortization). Added to EBITDA are non-recurring and discretionary expenses for a calculated adjusted cash flow.
Rent a pro and capitalize on Dave’s many years experience appraising and confidentially managing sales and purchases of closely held publishing businesses. His experience includes 25 years owning and operating a group of award-winning newspapers, a central web printing plant, and an FM radio station. GMS confidentially manages your transaction with minimum business disruption while maximizing your profit and security.